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Department of Health Makes Large Statement About Colorectal Cancer

FOR IMMEDIATE RELEASE:  Friday, March 14, 2014
CONTACT:  Linda Ahrendt, 605-773-3737


SD Department of Health Makes Large Statement About Colorectal Cancer
Hay Bales and Toilet Paper Aim at Raising Awareness


PIERRE, S.D.  – Be on the lookout for an enormous roll of toilet paper on display in your town. They’re designed to raise eyes and awareness surrounding colorectal cancer. March is National Colorectal Cancer Awareness Month and the South Dakota Department of Health is calling attention to the disease with a campaign that involves toilet paper and hay bales.


The hay bales are disguised as toilet paper rolls with the message: “Stop the #2 Killer. GetScreenedSD.org.” Similar actual rolls of toilet paper were delivered to clinics around the state, reminding physicians and other health care providers to talk to their patients about available screening tests.  A public service message is also on TV to remind the public of the benefits of early detection.


“The hay bales may be a light-hearted way to draw attention but this is a serious subject. We really want people to get screened because colorectal cancer is so preventable,” said Linda Ahrendt, administrator of chronic disease prevention and health promotion for the Department of Health. 

Colorectal cancer is the second most deadly cancer in South Dakota, yet it’s almost 100% treatable when caught early.  The purpose of the campaign is to encourage people to talk to their doctor about which screening is right for them and at what age they should begin regular screening.


The #2 Killer Campaign is funded with monies from a federal grant. The five-year goal of the grant is to raise the screening rates among men and women 50 years of age and older from about 64% to 80% by 2014.


The three recommended screening tests for colorectal cancer currently are a colonoscopy, sigmoidoscopy and a FIT test which can be done in the comfort of home.


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