For Immediate Release: June 16, 2025

Contact: Tia Kafka - DOHMedia@state.sd.us

South Dakota Reports Significant Decline in Syphilis Cases: Targeted Outreach and Testing Drive Progress

PIERRE, SD – The South Dakota Department of Health (DOH) reports encouraging progress in the fight against syphilis, with provisional data showing a 55.2% decline in early syphilis cases compared to the 5-year median. Overall, syphilis cases across all stages are down 41.5% from the same time last year.

“This is a powerful reflection of the dedication from our field teams, healthcare partners, and community organizations working together along with our targeted education and outreach strategies,” said Secretary of Health Melissa Magstadt. “While we celebrate this milestone, we remain focused on reaching communities still at higher risk.”

Although overall rates have declined, significant disparities persist. Native American communities continue to face disproportionately high infection rates. To address this, the DOH has expanded on-site testing and treatment services through collaborations with tribal nations, tribal health leaders, healthcare providers, and local organizations. Additionally, individuals with a history of substance use and a history of incarceration also experience notable health disparities. In response, DOH has partnered with the state’s correctional facilities to improve access to sexually transmitted infection care for these underserved populations.

Complementing field efforts, the Department launched a targeted communications campaign designed to reach high-risk populations and reduce stigma around testing. Messaging emphasized that syphilis is 100% curable and testing is free, fast, and confidential. This outreach was delivered across various platforms, including Facebook, Snapchat, and Tinder, with creative content focused on silent symptoms, risk awareness, prenatal dangers, and how to get help.

Beyond impressions and clicks, the campaign played a critical role in raising awareness and prompting behavior change, especially among younger adults and people with limited healthcare access.

“We want people to know: prevention and treatment are available, and early action matters,” said Magstadt. “By meeting people where they are, the communications strategy worked in tandem with clinical outreach from our healthcare systems, driving people to seek care and get tested, showcasing the success behind this incredible decline in syphilis cases in South Dakota.”

To learn more or find testing, visit the DOH website.

At the heart of the Department of Health’s mission is a simple goal: to protect and improve the health of all South Dakotans. The department is entrusted with the vital task of promoting wellness, preventing disease, and ensuring access to quality healthcare for all South Dakotans.

###