2025 Sturgis Motorcycle Rally Final Vehicle Counts


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For Immediate Release: 
Tuesday, Aug. 12, 2025

Contact: 
Jeff Brosz, Transportation Specialist, 605-773-5439

 

2025 Sturgis Motorcycle Rally Final Vehicle Counts


STURGIS, S.D. – The South Dakota Department of Transportation (SDDOT) provides daily traffic counts at nine locations for vehicles entering Sturgis for the 85th Annual Sturgis Motorcycle Rally which ran from Aug. 1-10, 2025.


Friday, Aug. 1, 2025:  56,000 vehicles entered

  • Up 8.2% from the previous five-year average


Saturday, Aug. 2, 2025:  62,500 vehicles entered

  • Up 12.5% from the previous five-year average


Sunday, Aug. 3, 2025:  60,495 vehicles entered

  • Up 2.4% from the previous five-year average

 

Monday, Aug. 4, 2025:  68,906 vehicles entered

  • Up 19% from the previous five-year average

 

Tuesday, Aug. 5, 2025:  63,863 vehicles entered

  • Up 13.1% from the previous five-year average

 

Wednesday, Aug. 6, 2025:  59,414 vehicles entered

  • Up 9.7% from the previous five-year average

 

Thursday, Aug. 7, 2025:  54,697 vehicles entered

  • Up 11.1% from the previous five-year average

 

Friday, Aug. 8, 2025:  50,672  vehicles entered

  • Up  13.3% from the previous five-year average

 

Saturday, Aug. 9, 2025:  38,158 vehicles entered

  • Up 13.6 % from the previous five-year average

 

Sunday, Aug. 10, 2025:  22,754 vehicles entered

  • Up 10.9% from the previous five-year average

 

2025 Total to Date:  (10-day Total Vehicles)   537,459  (Up  11.3%)                   

Previous Five-Year Average (2020-2024) 10-day total to date:  482,987 Vehicles

 

Once compiled, a full report (including traffic counts across the greater Black Hills area) will be available on the SDDOT website at https://dot.sd.gov/transportation/highways/traffic-data/ during the week of Aug. 18, 2025.

 

To find additional information related to the Sturgis Motorcycle Rally such as reduced speed limit areas, temporary traffic signal locations, frequently asked questions, and more, please visit: https://dot.sd.gov/travelers/travelers/sturgis-rally-travel-information-faq.

 

About SDDOT:

The mission of the South Dakota Department of Transportation is to provide a safe and efficient public transportation system.

 

For the latest on road and weather conditions, road closures, construction work zones, commercial vehicle restrictions, and traffic incidents, please visit https://sd511.org or dial 511.

Read more about the innovative work of the SDDOT at https://dot.sd.gov.

 

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