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Tax revenue scales to $1.79 million at 2021 Sturgis Motorcycle Rally

For Immediate Release: Wednesday, September 1, 2021
Contact: Stacey Anderson, Marketing & Communications Specialist, 605-773-5869


PIERRE, S.D., -- The Department of Revenue’s tax collections at the 2021 Sturgis Motorcycle Rally are currently at $1,795,706.


The revenue sum from temporary vendors in the Black Hills is a 34 percent increase compared to 2020. The state sales tax accounted for the majority of the collections with $1,038,561. At this time last year, the department collected $785,251 in state sales tax. The department’s 2021 collections also include $334,661 in the state tourism tax and $422,484 in municipal taxes.


“We had a banner year for tourism capped off by enthusiastic turnout for the Sturgis Rally,” Revenue Supervisor Lori Haupt said. “These figures show that South Dakota is open for business and business is booming. Whether you operate a hotel, campground, or setup a temporary shop during the rally, it was a good year to be at Sturgis.”


The 2021 Sturgis Motorcycle Rally featured an increase in temporary vendors compared to 2020. The 2021 rally topped at 1,014 temporary vendors, while the 2020 event had 784.


The Northern Black Hills, which includes Sturgis and all other communities in Meade and Lawrence counties, accumulated $1,341,688 in tax from the 816 vendors present, a 36% increase from a year ago.


The Southern Black Hills, which includes Rapid City, Custer, Hill City, and Keystone, had 198 temporary vendors with $454,019 in total tax collected, growing 27% from 2020.


Taxes collected at the 2021 Sturgis Motorcycle Rally included state sales, tourism, municipal sales, and municipal gross receipts.